Patanwala Pvt. Ltd.

A young man by the name of E.S.Patanwala set foot in Bombay in the early 20th century leaving his humble home in Jhalra Patan, a small principality in Rajputana (Current day state of Rajasthan). He found a job with a perfumer and picked up the rudiments of blending perfumes. Astute work, sincerity, honesty, diligence and good fortune paved the way for the start of a new business. He started manufacturing hair oil called “Otto Duniya” and over time ie became quite successful. Very soon he started his own laboratory and office in Bombay. He established Messrs. E.S.Patanwala in 1909 and started selling oils and perfumes, some of which were imported. With growing expertise, his perfumes and oils grew in popularity. His creations gradually drew patronage from the English gentry and princes of India. Maharaja Jhalawar, Maharaja Patiala, Maharaja Gwalior and Maharaja Kota became a part of his choice patrons. Ambitious for greater success led him through Europe and inspite of a rudimentary knowledge of English; he established contact with the largest maker of aromatic chemicals in the world, Leon Givaudan of Switzerland. With their training and guidance he developed a face cream that was to become a household word for skin care in India.