Accent Creative Group

Accent Creative Group was officially formed in 2004 as Accent South Media with a focus primarily on custom publishing. We created magazines for Lanier Islands, City of Duluth, City of Lawrenceville and our own Accent Gwinnett. Coming out from under the downturn in the economy in 2013, we reinvented ourselves as Accent Creative Group to fully share our expanded line of service offerings to our clients.

A rose by any other name would not smell as sweet, take it from us! As experts in marketing and branding, we know that what you call something, how you describe it and what visuals you use to depict it MATTER. That’s why we offer a full suite of services–so we can help manage your brand with a hand on every aspect of your marketing and ensure a consistent, cohesive look and message for your brand.

MARKETING STRATEGY : Ever try to build a house without a blueprint? Strategy is the blueprint behind all of your marketing, from logo design to collateral, PR and yes, social media. Our brilliant strategists will help you to define your key objectives, targets and budget based on research and thorough analysis, then build a plan from the foundation up that will address those goals and exceed them!

BRAND DEVELOPMENT : A brand is more than a logo. A brand is an intangible identity, a collection of experiences, expectations and perceptions. The best brands give a community room to develop with a little bit of aspiration, but still remain grounded in their culture and heritage. So when you bring ACG in for a branding project, you do get a pretty logo (actually, a fantastic logo, if we do say so ourselves!). But you also receive the benefit of thorough research, strategic planning and, most importantly, community buy in.

CUSTOM PUBLISHING : We’re good at a lot of things, but this…THIS is our sweet spot. Publishing is where we got our start, back in the days of Accent Gwinnett magazine, and it remains our first love. ACG can do it all-theming, editorial content, layout and design, ad sales, print management and distribution strategy. Whether you favor the traditional or are looking for something cool and edgy to meet the demand of the modern generation, we can guarantee a vibrant, unique publication that knocks it out of the park. No templates here-our pubs are fresh, made-from-scratch just for you!

COLLATERAL & GRAPHIC DESIGN : Brochures. Rack cards. Ads. Billboards. Vehicle wraps. Product packaging. Decals. Banners. You name it, our award-winning graphic artists can design it! We’ve created everything from the most essential of marketing needs to the most unexpected of asks (we love these!), and at every turn you can be sure to receive distinctive, creative designs of the highest quality. Our work is always on brand, cohesive and stands apart from the crowd-after all, the idea is to be noticed and remembered, right?

WEB DESIGN & SEO : These days, content is king and that means having personality and giving your visitors a reason to stay immersed in your site. Our skilled developers are a double-edged sword with both design and coding experience, and together with our content team they will help you get past all the bells and whistles to create a site that is clean, easy to navigate, on-brand and engaging to the user.

PUBLIC RELATIONS : Here at ACG, we like to think of PR as playing the ‘mom’ role. Hear us out: We brag about you. We talk about you to anyone and everyone who will listen. We buy ads in the yearbook…and the paper…..and the billboard outside your neighborhood. We drag you to on-camera opportunities and ask you to smile and play nice. And if someone or something tries to bring you down….well, you might just want to stand back! Our clients are family, and we will do all in our power to see your brand positively portrayed in the community.

COPYWRITING : Our talented copywriters are trained in the art of impact. We never do anything without a strategy, so be it an article, a tagline or a Facebook post, you can count on a cohesive voice and message that is consistent with your overall brand identity. Each of our writers has a great deal of personality in their writing styles and has extensive experience adapting to a variety of mediums and purposes. No matter the occasion, you can be sure each word is chosen with care to make the best possible impact.

EVENT PLANNING : Our guests can tell you, ACG sure knows how to throw a party! Not every event has the budget or goal to be the event of the century, but our team of “soiree stylists” know exactly which aspects to enhance to ensure an unforgettable experience no matter the occasion. From ribbon cuttings to science fairs to over-the-top galas, we know how to navigate the waters of venue regulations, sponsor-courting and VIP divas and deliver a “WOW! they never saw coming.