Utilitario Mexicano

Utilitario Mexicano

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About Us

Design, like music, is something that does not need to be explained in words. Humans are designed to appreciate design. We need no previous explanation. Of course, the form-function debate is arbitrary and cultural. Already the eight-month-old boy has decided that the blue sphere serves its purpose better to test his gums than the yellow cube. Without explanation.

The products of Utilitario Mexicano face us with another innate certainty: the things that serve us the most are the simple ones. Simpler things reveal more clearly its purpose. A candid look at the UM. catalog recreates a sense of familiarity with shapes, colors and materials that we know very well even though we have not been very aware of it. These products together also suggests thoughts that the advertising noise does not let us see: there is no need to buy something we do not need. We can live with few things, as long as they are accurate. Things can fulfill several functions and in it is nobility. Shopping with intelligence is also an appreciation of beauty. That is, in the end, the nature of the design.

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