Mitashi Edutainment Pvt Ltd

Mitashi Edutainment Pvt Ltd

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Mitashi, established under the leadership of Rakesh Dugar and Hasmukh Gada, Mitashi today is a leader in the TV Videogame Industry and the Fastest Growing Brand in Consumer Electronics Segment. Mitashi is the realization of a dream that was seen by two bright enterprising young men; Rakesh Dugar and Hasmukh Gada, Their journey started in 1998 in Mumbai (India) with an aim to build a brand that provides the indian consumer high quality education & entertainment products at an affordable price. The company has always believed in innovating and launched several firsts in the country like – Mitashi Banaye Crorepati ie India’s first Talking 8 bit video game, LCD Cricket Game, Virtual Reality Game and developed several other educational cds and video games. Mitashi has diversifed its portfolio in the gaming category and launched 2 separate brands to cater to the ever expanding profile – GameIn and Skykidz.

Game In as a brand focuses solely on Gaming, it is aimed at kids between 5 to 15 as a hardcore gaming, fun and affordable brand and we have following product lines under this brand – TV Video Games, Virtual Video Games , Handheld Video Games and our latest edition of Android Video Games. Skykidz on the our second brand aimed at kids between 3 to 7yrs of age. The brand aims to entertain and develop the young minds. The product lines include Educational Tablets, Educational Kiddy Laptops, Musical products, Learning Products, Artsets, DIY products etc. In 2004 the Mitashi entered into Consumer Electronics and were the first company in India to launch the DIV-X DVD player and Progressive Scan DVD Player. Mitashi made a name for itself for providing reliable and progressive products, and during the DVD Boom, we were the largest home grown DVD Player maker in the country. Over the years Mitashi has also developed a reputation for providing great sound at very affordable prices bringing Hometheaters to the masses. Today it is the biggest hometheater maker in the Consumer Electronics segment is now agressively getting into IT segment.

Mitashi launched LCD & LED Televisions in 2010 and has established itself as a maker of Fully Featured Quality Televisions, for this the company have been awarded the Best Television 3 years in a row by AV MAX which is one of the oldest and most reputed tech magazines in India. With sights on the future, the company entered into Tablets in 2012 and is gaining traction in this segment. This is one of the most dynamic industries and we are confident that we will be able to become the key players in this budding category.

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