Over the years having made various mechanical and battery operated toys, Mr. Dinesh Jain and Mrs. Meenakshi Jain, the second generation involved in the family business, started the present line of MASOOM playmates in 1980s with a 6” soft doll called “Betty”. Today this range has over 400 successful products across different categories of toys like:
Dolls – Our premium range of soft body dolls, plastic dolls and walk along dolls.
Educational Puzzles & Board Games – to unleash a childs imagination and logical thinking.
Squeeze Toys – Safe & non-toxic toys for infants.
Plush Toys, Pillows and School Bags – Made of high quality fur and hollow fiber.
Stationery sets – Novelty products like pen/pencil stands.
Sports goods – Products like Cricket balls, Discus, Hockey balls, etc used for training children in various sports.
Prosthetics – Realistic artificial hands for handicapped people, for restoring basic functionality & appearance.
Today, Mr. Kartik Jain, the third generation of the family business carries on the legacy by transcending into new dimensions of the toy market worldwide with a greater focus on widening the market reach and delivering products that give higher value to customers
