MYRA School of Business is an innovatively designed business school established in 2012 at Mysore under the aegis of the Mysore Royal Academy (MYRA). The school’s avant-garde and the architecturally acclaimed campus were inaugurated on November 4th, 2012 by Padma Bhushan Deepak Parekh, Chairman of HDFC.
MSB faculty is an eclectic mix of academic excellence and industry experience. It features professors with impeccable academic credentials from leading institutions including IIMs, IITs, JNU, NYU Stern, Texas A&M, University of Texas, Duke, and Harvard University. MSB Faculty comprises many professors with sterling track records in the industry and a wealth of real-world experience. In particular, it includes several industry leaders as Professors of Practice.
The school’s business education model has been developed in the context of the emerging need for a relook at current business education needs, given the rapidly growing focus on emerging market economies. MSB strives to prepare its students for a world yet to be imagined, to manage markets that are yet to emerge, and to lead decisively in situations that cannot be predicted.
Core Courses
Foundations of Marketing
Financial Accounting
Fundamentals of Organizational Behavior
Quantitative Business Analysis
Fundamentals of Economics
Innovation and Design Thinking
Managerial Accounting
Computing and IT Essentials (CITE)
Case-based Method of Problem Solving
MS Office Tools (Advanced Excel)
Business Communications
Fundamentals of Organizational Behavior
Quantitative Business Analysis
Fundamentals of Economics
Fundamentals of Finance
E Commerce
Business Research Methods
Generative AI for Business
Visual Analytics 1 (Power BI)
Digital Marketing
Cybersecurity Workshop (P/F)
Digital Marketing
Visual Analytics 2 (Tableau)
Fundamentals of Entrepreneurship & Small Business Management
